The Campaigns feature in Propra manages the full leasing process from vacancy to signed lease.
A campaign covers the entire workflow of:
Listing a vacant unit
Collecting and reviewing applications
Completing background checks and screenings
Conducting reference checks
Approving an applicant
Sending a lease offer
Think of a campaign as the structured pipeline that moves a unit from vacant → leased.
Preparing Your Application Settings
Before using your Campaigns feature it's important to have your application settings complete. Go to Settings > Account > Lease and Unit.
*If you cannot see this settings tab you may not have your user permission set to make edits.
Upload your Custom Lease Form
Add your customized Application Terms and Disclosures
Set your Required Campaign Documents
Preparing Your Campaign details
Go to your Property Details page
Select the Amenities included in the property
Create your floor plan
This information is pulled directly into the listing when the campaign is created.
Propra’s AI uses these property and unit details to automatically generate the marketing content for your listing. If amenities or floor plans are missing or incomplete at the time of campaign creation, the listing may not accurately reflect the unit.
For best results, review and update all relevant property information first then create your campaign.
Automatic Campaign Creation (for vacant units)
When a unit becomes empty, Propra automatically creates a campaign for you.
Propra pulls in:
Property details
Unit information
Relevant listing data
The campaign will be created in an inactive state.
This means:
The listing exists
It is not publicly visible
Applicants cannot apply yet
Manual Campaign Creation (for upcoming lease expiries)
When a unit has an upcoming lease expiry and you want to list it, you can create a campaign manually.
Go to Campaigns
Select Create New Campaign
Select your property *If you cannot select your property or unit you will need to manage your Lease and Unit threshold settings to allow you to create the campaign.
Select the units
Press Publish Campaign
Activating a Campaign
When you’re ready to begin accepting applications:
Go to the campaign
Click on the three dot menu on the right and select Activate Listing
Once activated, Propra will generate:
A shareable listing link
A QR code
You can post or distribute this link anywhere you choose (website, social media, email, print materials, etc.).
Note: Propra does not automatically publish listings to external listing platforms at this time. Distribution is managed by you.
Updating a Campaign Listing
If you make changes to certain listing details, such as the floor plan, unit information, or other key listing elements, you will need to:
Deactivate the campaign
Then Reactivate the campaign
Reactivating the campaign refreshes the listing link and ensures the most up-to-date information is reflected.
If the campaign remains active after making structural changes (like adjusting a floor plan), the public listing may not immediately display those updates. Deactivating and reactivating ensures the link is fully updated.
Creating Separate Campaigns for Different Units
You can choose which units are included in a campaign.
If you want separate application links for different unit types, you can create multiple campaigns for the same property.
Example
You manage a property with 50 vacant units:
20 studios
20 one-bedrooms
10 two-bedrooms
If you only want applicants to see and apply for studios, you would:
Create a campaign selecting only the studio units
Then create separate campaigns for:
One-bedroom units
Two-bedroom units
Each campaign will have its own unique listing link and QR code.
Why Create Separate Campaigns?
There are strategic reasons to separate campaigns:
For example: Lottery-Based Leasing
If you are filling units through a lottery system, separate campaigns allow you to:
Control visibility
Limit which applicants see which units
Manage phased approvals more easily
Managing Your Campaign
Once created, use the three-dot menu to:
Edit – modify listing details
Share – generate links and QR codes
Deactivate – pause applications
End campaign – permanently close the listing
You can preview your listing to see how applicants will view it.
Sharing Your Campaign
When you are on the Campaigns page select the three dot menu and then select Share. You will be given three options for sharing:
Direct email link - This should be sent to the primary applicant only. Once they are filling out the application they will be given the opportunity to add additional tenants, lease holders, or co-signers. Once you enter the email address press enter as this will allow you to enter multiple email addresses to send the link to.
Copyable web link
QR code
Sharing is also available in the Property Manager App under Campaigns.
Open the Property Manager App → Go to the property > Tap Campaigns → Select your campaign → This will give you access to the link, QR code and the option to email the link.
Once applicants visit the link, they will be prompted to sign in to the Propra Resident Portal. If they have not logged in before, that's ok! The simple sign up process takes them through the steps of account creation while also getting them to fill in pertinent application details.
Once your campaign is created you will then need to review your applications and approve of your selected applicant.